{"id":2653,"date":"2026-04-11T12:21:53","date_gmt":"2026-04-11T12:21:53","guid":{"rendered":"https:\/\/scfinance.ir\/blog\/?p=2653"},"modified":"2026-04-11T12:23:24","modified_gmt":"2026-04-11T12:23:24","slug":"supply-chain-architecture","status":"publish","type":"post","link":"https:\/\/scfinance.ir\/blog\/supply-chain-architecture\/","title":{"rendered":"\u0627\u06cc\u0633\u062a\u06af\u0627\u0647\u200c\u0647\u0627\u06cc \u067e\u0646\u062c\u200c\u06af\u0627\u0646\u0647 \u062f\u0631 \u0645\u0639\u0645\u0627\u0631\u06cc \u0645\u062f\u06cc\u0631\u06cc\u062a \u0632\u0646\u062c\u06cc\u0631\u0647 \u062a\u0623\u0645\u06cc\u0646"},"content":{"rendered":"Reading Time: <\/span> 4<\/span> minutes<\/span><\/span>

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\u06af\u0630\u0631 \u0627\u0632 \u062a\u0648\u0644\u06cc\u062f \u0627\u06cc\u0632\u0648\u0644\u0647 \u0628\u0647 \u0634\u0628\u06a9\u0647\u200c\u0647\u0627\u06cc \u06cc\u06a9\u067e\u0627\u0631\u0686\u0647<\/strong><\/h2>\n

\u062f\u0631 \u062f\u0647\u0647 \u06f1\u06f9\u06f9\u06f0 \u0645\u06cc\u0644\u0627\u062f\u06cc\u060c \u0645\u062f\u06cc\u0631\u0627\u0646 \u0628\u0646\u06af\u0627\u0647\u200c\u0647\u0627\u06cc \u067e\u06cc\u0634\u0631\u0648 \u0628\u0647 \u06cc\u06a9 \u0648\u0627\u0642\u0639\u06cc\u062a \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc\u06a9 \u067e\u06cc \u0628\u0631\u062f\u0646\u062f: \u0628\u0631\u0627\u06cc \u062a\u062f\u0627\u0648\u0645 \u062d\u0636\u0648\u0631 \u062f\u0631 \u0628\u0627\u0632\u0627\u0631\u0647\u0627\u06cc \u062c\u0647\u0627\u0646\u06cc\u060c \u0628\u0647\u06cc\u0646\u0647\u200c\u0633\u0627\u0632\u06cc \u0641\u0631\u0622\u06cc\u0646\u062f\u0647\u0627\u06cc \u062f\u0631\u0648\u0646\u200c\u0633\u0627\u0632\u0645\u0627\u0646\u06cc \u062f\u06cc\u06af\u0631 \u06a9\u0641\u0627\u06cc\u062a \u0646\u0645\u06cc\u200c\u06a9\u0646\u062f. \u06cc\u06a9 \u0645\u062d\u0635\u0648\u0644 \u06a9\u0627\u0631\u0622\u0645\u062f \u0646\u06cc\u0627\u0632\u0645\u0646\u062f \u0622\u0646 \u0627\u0633\u062a \u06a9\u0647 \u062a\u0623\u0645\u06cc\u0646\u200c\u06a9\u0646\u0646\u062f\u06af\u0627\u0646 \u0642\u0637\u0639\u0627\u062a\u060c \u0645\u0648\u0627\u062f\u06cc \u0628\u0627 \u0628\u0627\u0644\u0627\u062a\u0631\u06cc\u0646 \u06a9\u06cc\u0641\u06cc\u062a \u0648 \u06a9\u0645\u062a\u0631\u06cc\u0646 \u0647\u0632\u06cc\u0646\u0647 \u062a\u0648\u0644\u06cc\u062f \u06a9\u0646\u0646\u062f \u0648 \u062a\u0648\u0632\u06cc\u0639\u200c\u06a9\u0646\u0646\u062f\u06af\u0627\u0646 \u0646\u06cc\u0632 \u062f\u0631 \u0631\u0627\u0633\u062a\u0627\u06cc \u0633\u06cc\u0627\u0633\u062a\u200c\u0647\u0627\u06cc \u062a\u0648\u0633\u0639\u0647 \u0628\u0627\u0632\u0627\u0631\u0650 \u0634\u0631\u06a9\u062a \u0645\u0627\u062f\u0631 \u06af\u0627\u0645 \u0628\u0631\u062f\u0627\u0631\u0646\u062f.<\/p>\n

\u0628\u06cc\u0634\u062a\u0631 \u0628\u062e\u0648\u0627\u0646\u06cc\u062f:\u00a0\u0645\u062f\u06cc\u0631\u06cc\u062a \u062c\u0631\u06cc\u0627\u0646 \u0646\u0642\u062f\u06cc\u0646\u06af\u06cc<\/a><\/p>\n

\u0634\u06cc\u0648\u0647 \u0645\u062f\u06cc\u0631\u06cc\u062a \u0627\u06cc\u0646 \u0634\u0628\u06a9\u0647\u200c\u0647\u0627 \u062f\u0631 \u0637\u0648\u0644 \u062a\u0627\u0631\u06cc\u062e \u0627\u0642\u062a\u0635\u0627\u062f \u0635\u0646\u0639\u062a\u06cc \u062a\u06a9\u0627\u0645\u0644 \u06cc\u0627\u0641\u062a\u0647 \u0627\u0633\u062a:<\/p>\n

\u06f1- \u0639\u0635\u0631 \u062a\u0648\u0644\u06cc\u062f \u0627\u0646\u0628\u0648\u0647 (\u06f1\u06f9\u06f0\u06f1-\u06f1\u06f9\u06f7\u06f4): \u062a\u0645\u0631\u06a9\u0632 \u0628\u0631 \u062a\u062c\u0647\u06cc\u0632\u0627\u062a \u0633\u0631\u0645\u0627\u06cc\u0647\u200c\u0627\u06cc\u060c \u062a\u0648\u0633\u0639\u0647 \u062e\u0637\u0648\u0637 \u0645\u0648\u0646\u062a\u0627\u0698 \u0648 \u06a9\u0627\u0647\u0634 \u0647\u0632\u06cc\u0646\u0647\u200c\u0647\u0627 \u0627\u0632 \u0637\u0631\u06cc\u0642 \u062a\u0648\u0644\u06cc\u062f \u062f\u0631 \u0645\u0642\u06cc\u0627\u0633 \u0628\u0627\u0644\u0627.<\/p>\n

\u06f2- \u0639\u0635\u0631 \u062a\u0648\u0644\u06cc\u062f \u0646\u0627\u0628 (\u06f1\u06f9\u06f7\u06f5-\u06f1\u06f9\u06f9\u06f5): \u062a\u0645\u0631\u06a9\u0632 \u0628\u0631 \u0628\u0647\u0628\u0648\u062f \u0641\u0631\u0622\u06cc\u0646\u062f\u0647\u0627\u06cc \u062f\u0627\u062e\u0644\u06cc\u060c \u06a9\u0646\u062a\u0631\u0644 \u06a9\u06cc\u0641\u06cc\u062a \u062c\u0627\u0645\u0639 (TQM) \u0648 \u0633\u06cc\u0633\u062a\u0645\u200c\u0647\u0627\u06cc \u0628\u0631\u0646\u0627\u0645\u0647\u200c\u0631\u06cc\u0632\u06cc \u0645\u0646\u0627\u0628\u0639 \u0633\u0627\u0632\u0645\u0627\u0646\u06cc (ERP).<\/p>\n

\u06f3- \u0639\u0635\u0631 \u0633\u0641\u0627\u0631\u0634\u06cc\u200c\u0633\u0627\u0632\u06cc \u0627\u0646\u0628\u0648\u0647 (\u06f1\u06f9\u06f9\u06f6 \u062a\u0627\u06a9\u0646\u0648\u0646): \u0638\u0647\u0648\u0631 \u062a\u062c\u0627\u0631\u062a \u0627\u0644\u06a9\u062a\u0631\u0648\u0646\u06cc\u06a9\u060c \u06cc\u06a9\u067e\u0627\u0631\u0686\u0647\u200c\u0633\u0627\u0632\u06cc \u0633\u06cc\u0633\u062a\u0645\u200c\u0647\u0627\u06cc \u062f\u0627\u062e\u0644\u06cc \u0628\u0627 \u0634\u0631\u06a9\u0627\u06cc \u062a\u062c\u0627\u0631\u06cc \u062e\u0627\u0631\u062c\u06cc \u0648 \u062a\u0648\u062c\u0647 \u0648\u06cc\u0698\u0647 \u0628\u0647 \u0646\u06cc\u0627\u0632\u0647\u0627\u06cc \u0627\u062e\u062a\u0635\u0627\u0635\u06cc \u0645\u0634\u062a\u0631\u06cc\u0627\u0646.<\/p>\n

\u0632\u0646\u062c\u06cc\u0631\u0647 \u0627\u0631\u0632\u0634 \u062f\u0631 \u0628\u0631\u0627\u0628\u0631 \u0632\u0646\u062c\u06cc\u0631\u0647 \u062a\u0623\u0645\u06cc\u0646<\/strong><\/h2>\n

\u0628\u0631\u0627\u06cc \u062f\u0631\u06a9 \u062f\u0642\u06cc\u0642 SCM\u060c \u0627\u0628\u062a\u062f\u0627 \u0628\u0627\u06cc\u062f \u0622\u0646 \u0631\u0627 \u0627\u0632 \u0645\u0641\u0647\u0648\u0645 \u00ab\u0632\u0646\u062c\u06cc\u0631\u0647 \u0627\u0631\u0632\u0634\u00bb (Value Chain) \u06a9\u0647 \u062f\u0631 \u0633\u0627\u0644 \u06f1\u06f9\u06f8\u06f5 \u062a\u0648\u0633\u0637 \u00ab\u0645\u0627\u06cc\u06a9\u0644 \u067e\u0648\u0631\u062a\u0631\u00bb \u0645\u0637\u0631\u062d \u0634\u062f\u060c \u062a\u0641\u06a9\u06cc\u06a9 \u06a9\u0631\u062f.<\/p>\n

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\u0627\u06cc\u0633\u062a\u06af\u0627\u0647\u200c\u0647\u0627\u06cc \u067e\u0646\u062c\u200c\u06af\u0627\u0646\u0647 \u062f\u0631 \u0645\u0639\u0645\u0627\u0631\u06cc \u0632\u0646\u062c\u06cc\u0631\u0647 \u062a\u0623\u0645\u06cc\u0646<\/strong><\/h2>\n

\u0648\u0638\u06cc\u0641\u0647 \u06cc\u06a9 \u0645\u062f\u06cc\u0631 \u0632\u0646\u062c\u06cc\u0631\u0647 \u062a\u0623\u0645\u06cc\u0646 \u0628\u0633\u06cc\u0627\u0631 \u0641\u0631\u0627\u062a\u0631 \u0627\u0632 \u0645\u0641\u0627\u0647\u06cc\u0645 \u0633\u0646\u062a\u06cc \u0644\u062c\u0633\u062a\u06cc\u06a9 \u0648 \u062e\u0631\u06cc\u062f \u0627\u0633\u062a. \u0641\u0631\u0622\u06cc\u0646\u062f \u0627\u0633\u062a\u0627\u0646\u062f\u0627\u0631\u062f SCM \u0628\u0631\u0627\u06cc \u06a9\u0627\u0647\u0634 \u0647\u0632\u06cc\u0646\u0647\u200c\u0647\u0627\u060c \u062c\u0644\u0648\u06af\u06cc\u0631\u06cc \u0627\u0632 \u06a9\u0645\u0628\u0648\u062f\u0647\u0627 \u0648 \u0645\u062f\u06cc\u0631\u06cc\u062a \u0631\u06cc\u0633\u06a9\u060c \u0627\u0632 \u067e\u0646\u062c \u0641\u0627\u0632 \u062d\u06cc\u0627\u062a\u06cc \u062a\u0634\u06a9\u06cc\u0644 \u0645\u06cc\u200c\u0634\u0648\u062f:<\/p>\n

\"\u0627\u06cc\u0633\u062a\u06af\u0627\u0647\u200c\u0647\u0627\u06cc<\/p>\n

\u06f1- \u0628\u0631\u0646\u0627\u0645\u0647\u200c\u0631\u06cc\u0632\u06cc (Planning)<\/h3>\n

\u0646\u0642\u0637\u0647 \u0635\u0641\u0631 \u0632\u0646\u062c\u06cc\u0631\u0647 \u062a\u0623\u0645\u06cc\u0646\u060c \u062a\u0637\u0628\u06cc\u0642 \u0639\u0631\u0636\u0647 \u0628\u0627 \u062a\u0642\u0627\u0636\u0627\u06cc \u0628\u0627\u0632\u0627\u0631 \u0648 \u0638\u0631\u0641\u06cc\u062a\u200c\u0647\u0627\u06cc \u062a\u0648\u0644\u06cc\u062f \u0627\u0633\u062a. \u0634\u0631\u06a9\u062a\u200c\u0647\u0627 \u0628\u0627 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u0646\u0631\u0645\u200c\u0627\u0641\u0632\u0627\u0631\u0647\u0627\u06cc \u06cc\u06a9\u067e\u0627\u0631\u0686\u0647 (ERP) \u062a\u0644\u0627\u0634 \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f \u0646\u06cc\u0627\u0632\u0647\u0627\u06cc \u0622\u06cc\u0646\u062f\u0647 \u0628\u0647 \u0645\u0648\u0627\u062f \u062e\u0627\u0645\u060c \u0638\u0631\u0641\u06cc\u062a \u062a\u062c\u0647\u06cc\u0632\u0627\u062a \u0648 \u0646\u06cc\u0631\u0648\u06cc \u0627\u0646\u0633\u0627\u0646\u06cc \u0631\u0627 \u067e\u06cc\u0634\u200c\u0628\u06cc\u0646\u06cc \u06a9\u0631\u062f\u0647 \u0648 \u0645\u0646\u0627\u0628\u0639 \u062e\u0648\u062f \u0631\u0627 \u0628\u0631 \u0627\u0633\u0627\u0633 \u0622\u0646 \u062a\u062e\u0635\u06cc\u0635 \u062f\u0647\u0646\u062f.<\/p>\n

\u06f2- \u0645\u0646\u0628\u0639\u200c\u06cc\u0627\u0628\u06cc \u0648 \u062a\u0623\u0645\u06cc\u0646 (Sourcing)<\/h3>\n

\u06a9\u0627\u0631\u0627\u06cc\u06cc \u06a9\u0644 \u0633\u06cc\u0633\u062a\u0645 \u0628\u0647 \u0631\u0648\u0627\u0628\u0637 \u0645\u0633\u062a\u062d\u06a9\u0645 \u0628\u0627 \u062a\u0623\u0645\u06cc\u0646\u200c\u06a9\u0646\u0646\u062f\u06af\u0627\u0646 \u06af\u0631\u0647 \u062e\u0648\u0631\u062f\u0647 \u0627\u0633\u062a. \u062f\u0631 \u0627\u06cc\u0646 \u0645\u0631\u062d\u0644\u0647\u060c \u0627\u0646\u062a\u062e\u0627\u0628 \u067e\u06cc\u0645\u0627\u0646\u06a9\u0627\u0631\u0627\u0646\u06cc \u06a9\u0647 \u0628\u062a\u0648\u0627\u0646\u0646\u062f \u0645\u0648\u0627\u062f \u0627\u0648\u0644\u06cc\u0647 \u0631\u0627 \u0628\u0627 \u0627\u0633\u062a\u0627\u0646\u062f\u0627\u0631\u062f\u0647\u0627\u06cc \u06a9\u06cc\u0641\u06cc\u060c \u0642\u06cc\u0645\u062a\u200c\u0647\u0627\u06cc \u0645\u0646\u0637\u0628\u0642 \u0628\u0631 \u0628\u0627\u0632\u0627\u0631 \u0648 \u0627\u0646\u0639\u0637\u0627\u0641\u200c\u067e\u0630\u06cc\u0631\u06cc \u0628\u0627\u0644\u0627 (\u0628\u0631\u0627\u06cc \u0645\u0648\u0627\u0642\u0639 \u0628\u062d\u0631\u0627\u0646\u06cc) \u062a\u062d\u0648\u06cc\u0644 \u062f\u0647\u0646\u062f\u060c \u062d\u06cc\u0627\u062a\u06cc \u0627\u0633\u062a. \u062f\u0631 \u0627\u06cc\u0646 \u0641\u0627\u0632 \u062a\u0648\u062c\u0647 \u0628\u0647 \u0632\u0645\u0627\u0646\u200c\u0647\u0627\u06cc \u062a\u062f\u0627\u0631\u06a9 (Lead Times) \u0628\u0633\u06cc\u0627\u0631 \u062d\u0627\u0626\u0632 \u0627\u0647\u0645\u06cc\u062a \u0627\u0633\u062a.<\/p>\n

\u06f3- \u062a\u0648\u0644\u06cc\u062f (Manufacturing)<\/h3>\n

\u062a\u0628\u062f\u06cc\u0644 \u0645\u0648\u0627\u062f \u062e\u0627\u0645 \u0628\u0647 \u0645\u062d\u0635\u0648\u0644 \u0646\u0647\u0627\u06cc\u06cc\u060c \u0642\u0644\u0628 \u062a\u067e\u0646\u062f\u0647 SCM \u0627\u0633\u062a. \u0627\u06cc\u0646 \u0645\u0631\u062d\u0644\u0647 \u0634\u0627\u0645\u0644 \u0632\u06cc\u0631\u0628\u062e\u0634\u200c\u0647\u0627\u06cc\u06cc \u0646\u0638\u06cc\u0631 \u0645\u0648\u0646\u062a\u0627\u0698\u060c \u0622\u0632\u0645\u0627\u06cc\u0634 \u06a9\u06cc\u0641\u06cc\u062a\u060c \u0628\u0627\u0632\u0631\u0633\u06cc \u0648 \u0628\u0633\u062a\u0647\u200c\u0628\u0646\u062f\u06cc \u0627\u0633\u062a. \u0646\u0638\u0627\u0631\u062a \u062f\u0642\u06cc\u0642 \u0628\u0631 \u0627\u06cc\u0646 \u0628\u062e\u0634 \u0628\u0631\u0627\u06cc \u062c\u0644\u0648\u06af\u06cc\u0631\u06cc \u0627\u0632 \u0627\u0646\u062d\u0631\u0627\u0641\u0627\u062a \u06a9\u06cc\u0641\u06cc \u0648 \u0647\u062f\u0631\u0631\u0641\u062a \u0645\u0646\u0627\u0628\u0639 (Waste) \u0627\u0644\u0632\u0627\u0645\u06cc \u0627\u0633\u062a.<\/p>\n

\u06f4- \u062a\u062d\u0648\u06cc\u0644 \u0648 \u062a\u0648\u0632\u06cc\u0639 (Delivery)<\/h3>\n

\u062f\u0627\u0634\u062a\u0646 \u06a9\u0627\u0646\u0627\u0644\u200c\u0647\u0627\u06cc \u062a\u0648\u0632\u06cc\u0639 \u0648 \u0642\u0627\u0628\u0644\u06cc\u062a\u200c\u0647\u0627\u06cc \u0644\u062c\u0633\u062a\u06cc\u06a9\u06cc \u0642\u062f\u0631\u062a\u0645\u0646\u062f \u0628\u0631\u0627\u06cc \u062a\u062d\u0648\u06cc\u0644 \u0627\u06cc\u0645\u0646\u060c \u0627\u0631\u0632\u0627\u0646 \u0648 \u0628\u0647\u200c\u0645\u0648\u0642\u0639 \u0645\u062d\u0635\u0648\u0644\u0627\u062a \u0636\u0631\u0648\u0631\u06cc \u0627\u0633\u062a. \u0628\u0646\u06af\u0627\u0647\u200c\u0647\u0627\u06cc \u0627\u0642\u062a\u0635\u0627\u062f\u06cc \u0647\u0648\u0634\u0645\u0646\u062f \u0647\u0645\u0648\u0627\u0631\u0647 \u0631\u0648\u0634\u200c\u0647\u0627\u06cc \u062a\u0648\u0632\u06cc\u0639 \u062c\u0627\u06cc\u06af\u0632\u06cc\u0646 (Backup) \u0631\u0627 \u0628\u0631\u0627\u06cc \u0645\u0648\u0627\u0642\u0639\u06cc \u06a9\u0647 \u0633\u06cc\u0633\u062a\u0645\u200c\u0647\u0627\u06cc \u062d\u0645\u0644\u200c\u0648\u0646\u0642\u0644 \u0628\u0627 \u0627\u062e\u062a\u0644\u0627\u0644 \u0645\u0648\u0627\u062c\u0647 \u0645\u06cc\u200c\u0634\u0648\u0646\u062f\u060c \u062f\u0631 \u0646\u0638\u0631 \u0645\u06cc\u200c\u06af\u06cc\u0631\u0646\u062f.<\/p>\n

\u06f5. \u0628\u0627\u0632\u06af\u0634\u062a \u0648 \u0644\u062c\u0633\u062a\u06cc\u06a9 \u0645\u0639\u06a9\u0648\u0633 (Returns)<\/h3>\n

\u067e\u0627\u06cc\u0627\u0646 \u0632\u0646\u062c\u06cc\u0631\u0647 \u062a\u0623\u0645\u06cc\u0646\u060c \u0641\u0631\u0648\u0634 \u0646\u06cc\u0633\u062a\u061b \u0628\u0644\u06a9\u0647 \u067e\u0634\u062a\u06cc\u0628\u0627\u0646\u06cc \u0627\u0633\u062a. \u0627\u06cc\u0646 \u0641\u0631\u0622\u06cc\u0646\u062f \u06a9\u0647 \u00ab\u0644\u062c\u0633\u062a\u06cc\u06a9 \u0645\u0639\u06a9\u0648\u0633\u00bb \u0646\u0627\u0645\u06cc\u062f\u0647 \u0645\u06cc\u200c\u0634\u0648\u062f\u060c \u0628\u0647 \u0645\u062f\u06cc\u0631\u06cc\u062a \u0628\u0627\u0632\u06af\u0634\u062a \u06a9\u0627\u0644\u0627\u0647\u0627\u06cc \u0645\u0639\u06cc\u0648\u0628\u060c \u0645\u0631\u062c\u0648\u0639\u06cc\u200c\u0647\u0627\u06cc \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u06cc\u0627 \u0641\u0631\u0627\u062e\u0648\u0627\u0646\u200c\u0647\u0627\u06cc \u0645\u062d\u0635\u0648\u0644 (Product Recalls) \u0645\u06cc\u200c\u067e\u0631\u062f\u0627\u0632\u062f. \u0628\u0627\u0632\u062e\u0648\u0631\u062f \u062d\u0627\u0635\u0644 \u0627\u0632 \u0627\u06cc\u0646 \u0628\u062e\u0634\u060c \u062e\u0648\u0631\u0627\u06a9 \u0627\u0637\u0644\u0627\u0639\u0627\u062a\u06cc \u062d\u06cc\u0627\u062a\u06cc \u0628\u0631\u0627\u06cc \u0627\u0635\u0644\u0627\u062d \u0645\u0631\u0627\u062d\u0644 \u0642\u0628\u0644\u06cc \u0628\u0647 \u0634\u0645\u0627\u0631 \u0645\u06cc\u200c\u0631\u0648\u062f.<\/p>\n

\u0634\u0631\u06cc\u0627\u0646\u200c\u0647\u0627\u06cc \u0633\u0647\u200c\u06af\u0627\u0646\u0647 \u062f\u0631\u0648\u0646 \u0632\u0646\u062c\u06cc\u0631\u0647 \u062a\u0623\u0645\u06cc\u0646<\/strong><\/h2>\n

\u200c\u200c\u0628\u0631\u0627\u06cc \u0622\u0646\u06a9\u0647 \u0627\u06cc\u0633\u062a\u06af\u0627\u0647\u200c\u0647\u0627\u06cc \u067e\u0646\u062c\u200c\u06af\u0627\u0646\u0647 \u0641\u0648\u0642 \u0628\u0647 \u062f\u0631\u0633\u062a\u06cc \u0639\u0645\u0644 \u06a9\u0646\u0646\u062f\u060c \u0633\u0647 \u062c\u0631\u06cc\u0627\u0646 \u0645\u0648\u0627\u0632\u06cc \u0648 \u0647\u0645\u200c\u0632\u0645\u0627\u0646 \u062f\u0631 \u0637\u0648\u0644 \u0634\u0628\u06a9\u0647 \u062f\u0631 \u062d\u0631\u06a9\u062a\u200c\u0627\u0646\u062f:<\/p>\n

 <\/p>\n

– \u062c\u0631\u06cc\u0627\u0646 \u0641\u06cc\u0632\u06cc\u06a9\u06cc (\u06a9\u0627\u0644\u0627 \u0648 \u062e\u062f\u0645\u0627\u062a): \u062d\u0631\u06a9\u062a \u0645\u062d\u0633\u0648\u0633 \u0645\u0648\u0627\u062f \u0627\u0632 \u0633\u0645\u062a \u062a\u0623\u0645\u06cc\u0646\u200c\u06a9\u0646\u0646\u062f\u0647 \u0628\u0647 \u0645\u0635\u0631\u0641\u200c\u06a9\u0646\u0646\u062f\u0647. (\u0645\u0627\u0646\u0646\u062f \u062d\u0631\u06a9\u062a \u0633\u0646\u06af \u0622\u0647\u0646 \u0628\u0647 \u0633\u0645\u062a \u0642\u0637\u0639\u0647\u200c\u0633\u0627\u0632\u060c \u0627\u0646\u062a\u0642\u0627\u0644 \u0642\u0637\u0639\u0647 \u0628\u0647 \u062e\u0648\u062f\u0631\u0648\u0633\u0627\u0632 \u0648 \u062a\u062d\u0648\u06cc\u0644 \u062e\u0648\u062f\u0631\u0648 \u0628\u0647 \u0645\u0634\u062a\u0631\u06cc).<\/p>\n

– \u062c\u0631\u06cc\u0627\u0646 \u0627\u0637\u0644\u0627\u0639\u0627\u062a: \u062c\u0631\u06cc\u0627\u0646 \u0646\u0627\u0645\u0631\u0626\u06cc \u0627\u0645\u0627 \u0645\u062d\u0631\u06a9\u0650 \u0634\u0628\u06a9\u0647. \u0634\u0627\u0645\u0644 \u0633\u0641\u0627\u0631\u0634\u200c\u0647\u0627\u06cc \u062e\u0631\u06cc\u062f\u060c \u0633\u0637\u062d \u0645\u0648\u062c\u0648\u062f\u06cc \u0627\u0646\u0628\u0627\u0631\u0647\u0627\u060c \u0635\u0648\u0631\u062a\u200c\u062d\u0633\u0627\u0628\u200c\u0647\u0627 \u0648 \u062a\u0623\u06cc\u06cc\u062f\u06cc\u0647\u200c\u0647\u0627 \u06a9\u0647 \u062f\u0631 \u0648\u0627\u0642\u0639 \u0622\u063a\u0627\u0632\u06af\u0631 \u062c\u0631\u06cc\u0627\u0646 \u0641\u06cc\u0632\u06cc\u06a9\u06cc \u0648 \u0645\u0627\u0644\u06cc \u0645\u062d\u0633\u0648\u0628 \u0645\u06cc\u200c\u0634\u0648\u0646\u062f.<\/p>\n

– \u062c\u0631\u06cc\u0627\u0646 \u0645\u0627\u0644\u06cc (Financial Flow): \u062c\u0631\u06cc\u0627\u0646 \u062e\u0648\u0646 \u062f\u0631 \u0631\u06af\u200c\u0647\u0627\u06cc \u0632\u0646\u062c\u06cc\u0631\u0647 \u062a\u0623\u0645\u06cc\u0646 \u06a9\u0647 \u0645\u062a\u0627\u0633\u0641\u0627\u0646\u0647 \u0627\u063a\u0644\u0628 \u0645\u0648\u0631\u062f \u063a\u0641\u0644\u062a \u0642\u0631\u0627\u0631 \u0645\u06cc\u200c\u06af\u06cc\u0631\u062f. \u0627\u06cc\u0646 \u062c\u0631\u06cc\u0627\u0646 \u0634\u0627\u0645\u0644 \u067e\u0631\u062f\u0627\u062e\u062a\u200c\u0647\u0627\u060c \u0627\u0639\u062a\u0628\u0627\u0631\u0627\u062a \u0648 \u0645\u062f\u06cc\u0631\u06cc\u062a \u0633\u0631\u0645\u0627\u06cc\u0647 \u062f\u0631 \u06af\u0631\u062f\u0634 \u0627\u0633\u062a. \u062f\u0631 \u062f\u0646\u06cc\u0627\u06cc \u0648\u0627\u0642\u0639\u06cc\u060c \u0645\u0639\u0645\u0648\u0644\u0627\u064b \u0633\u0631\u0639\u062a \u062d\u0631\u06a9\u062a \u06a9\u0627\u0644\u0627\u0647\u0627 \u0627\u0632 \u0633\u0631\u0639\u062a \u062a\u0633\u0648\u06cc\u0647 \u0645\u0627\u0644\u06cc (\u067e\u0648\u0644) \u0628\u06cc\u0634\u062a\u0631 \u0627\u0633\u062a. \u0627\u06af\u0631 \u062c\u0631\u06cc\u0627\u0646 \u0645\u0627\u0644\u06cc \u06a9\u064f\u0646\u062f \u0648 \u0636\u0639\u06cc\u0641 \u0628\u0627\u0634\u062f\u060c \u0634\u0631\u06a9\u062a\u200c\u0647\u0627 \u0628\u0631\u0627\u06cc \u067e\u0648\u0634\u0634 \u0631\u06cc\u0633\u06a9\u0650 \u0627\u06cc\u0646 \u0639\u062f\u0645 \u0642\u0637\u0639\u06cc\u062a\u060c \u0645\u062c\u0628\u0648\u0631 \u0628\u0647 \u0627\u0646\u0628\u0627\u0631\u062f\u0627\u0631\u06cc \u0645\u0627\u0632\u0627\u062f \u06cc\u0627 \u062d\u0641\u0638 \u0646\u06cc\u0631\u0648\u06cc \u06a9\u0627\u0631 \u0627\u0636\u0627\u0641\u06cc \u0645\u06cc\u200c\u0634\u0648\u0646\u062f \u06a9\u0647 \u0628\u0647 \u0634\u062f\u062a \u0647\u0632\u06cc\u0646\u0647\u200c\u0632\u0627\u0633\u062a.<\/p>\n

\u0686\u0634\u0645\u200c\u0627\u0646\u062f\u0627\u0632 \u0646\u0647\u0627\u06cc\u06cc<\/strong><\/h2>\n

\u0645\u062f\u06cc\u0631\u06cc\u062a \u0632\u0646\u062c\u06cc\u0631\u0647 \u062a\u0623\u0645\u06cc\u0646 (SCM) \u062f\u06cc\u06af\u0631 \u06cc\u06a9 \u0648\u0627\u062d\u062f \u062d\u0627\u0634\u06cc\u0647\u200c\u0627\u06cc \u062f\u0631 \u0686\u0627\u0631\u062a \u0633\u0627\u0632\u0645\u0627\u0646\u06cc \u0634\u0631\u06a9\u062a\u200c\u0647\u0627 \u0646\u06cc\u0633\u062a\u060c \u0628\u0644\u06a9\u0647 \u0647\u0633\u062a\u0647 \u0645\u0631\u06a9\u0632\u06cc \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc\u200c\u0647\u0627\u06cc \u0628\u0642\u0627 \u0648 \u062a\u0648\u0633\u0639\u0647 \u0627\u0633\u062a. \u06a9\u0646\u062a\u0631\u0644 \u062f\u0642\u06cc\u0642 \u0628\u0631 \u0641\u0631\u0622\u06cc\u0646\u062f\u0647\u0627\u06cc \u062a\u0623\u0645\u06cc\u0646\u060c \u062a\u0648\u0644\u06cc\u062f \u0648 \u0644\u062c\u0633\u062a\u06cc\u06a9\u060c \u0639\u0644\u0627\u0648\u0647 \u0628\u0631 \u0627\u0631\u062a\u0642\u0627\u06cc \u06a9\u06cc\u0641\u06cc\u062a \u0648 \u06a9\u0627\u0647\u0634 \u0631\u06cc\u0633\u06a9\u200c\u0647\u0627\u06cc \u062d\u0642\u0648\u0642\u06cc \u0648 \u062a\u062c\u0627\u0631\u06cc\u060c \u0627\u0632 \u0647\u062f\u0631\u0631\u0641\u062a \u0645\u0646\u0627\u0628\u0639 \u062c\u0644\u0648\u06af\u06cc\u0631\u06cc \u06a9\u0631\u062f\u0647 \u0648 \u0628\u0647 \u062e\u0644\u0642 \u0648\u0641\u0627\u062f\u0627\u0631\u06cc \u062f\u0631 \u0645\u0635\u0631\u0641\u200c\u06a9\u0646\u0646\u062f\u06af\u0627\u0646 \u0645\u06cc\u200c\u0627\u0646\u062c\u0627\u0645\u062f. \u062f\u0631 \u0627\u0642\u062a\u0635\u0627\u062f \u0645\u062f\u0631\u0646\u060c \u0631\u0642\u0627\u0628\u062a \u0627\u0635\u0644\u06cc \u062f\u06cc\u06af\u0631 \u0645\u06cc\u0627\u0646 \u0645\u062d\u0635\u0648\u0644\u0627\u062a\u0650 \u0634\u0631\u06a9\u062a\u200c\u0647\u0627 \u0646\u06cc\u0633\u062a\u060c \u0628\u0644\u06a9\u0647 \u0627\u06cc\u0646 \u0632\u0646\u062c\u06cc\u0631\u0647\u200c\u0647\u0627\u06cc \u062a\u0623\u0645\u06cc\u0646 \u0622\u0646\u200c\u0647\u0627 \u0647\u0633\u062a\u0646\u062f \u06a9\u0647 \u062f\u0631 \u0645\u06cc\u062f\u0627\u0646 \u0646\u0628\u0631\u062f \u0627\u0642\u062a\u0635\u0627\u062f\u06cc\u060c \u067e\u06cc\u0631\u0648\u0632\u06cc \u0628\u0627\u0632\u0627\u0631 \u0631\u0627 \u062a\u0639\u06cc\u06cc\u0646 \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f.<\/p>\n

\u067e\u0631\u0633\u0634\u200c\u0647\u0627\u06cc \u0631\u0627\u06cc\u062c \u062f\u0631\u0628\u0627\u0631\u0647 \u0645\u062f\u06cc\u0631\u06cc\u062a \u0632\u0646\u062c\u06cc\u0631\u0647 \u062a\u0623\u0645\u06cc\u0646<\/strong><\/h2>\n

\u0622\u06cc\u0627 \u0645\u062f\u06cc\u0631\u06cc\u062a \u0632\u0646\u062c\u06cc\u0631\u0647 \u062a\u0623\u0645\u06cc\u0646 \u0641\u0642\u0637 \u0645\u0631\u0628\u0648\u0637 \u0628\u0647 \u0634\u0631\u06a9\u062a\u200c\u0647\u0627\u06cc \u0628\u0632\u0631\u06af \u0627\u0633\u062a\u061f<\/strong><\/h3>\n

\u062e\u06cc\u0631. \u0627\u06af\u0631\u0686\u0647 \u0634\u0631\u06a9\u062a\u200c\u0647\u0627\u06cc \u0686\u0646\u062f\u0645\u0644\u06cc\u062a\u06cc \u0628\u0647 \u062f\u0644\u06cc\u0644 \u06af\u0633\u062a\u0631\u062f\u06af\u06cc \u0639\u0645\u0644\u06cc\u0627\u062a \u0646\u06cc\u0627\u0632 \u0645\u0628\u0631\u0645\u06cc \u0628\u0647 \u0633\u06cc\u0633\u062a\u0645\u200c\u0647\u0627\u06cc \u067e\u06cc\u0686\u06cc\u062f\u0647 SCM \u062f\u0627\u0631\u0646\u062f\u060c \u0627\u0645\u0627 \u06a9\u0633\u0628\u200c\u0648\u06a9\u0627\u0631\u0647\u0627\u06cc \u06a9\u0648\u0686\u06a9 \u0648 \u0645\u062a\u0648\u0633\u0637 (SME\u0647\u0627) \u0646\u06cc\u0632 \u0628\u0631\u0627\u06cc \u06a9\u0627\u0647\u0634 \u0647\u0632\u06cc\u0646\u0647\u200c\u0647\u0627\u06cc \u0645\u0627\u0632\u0627\u062f\u060c \u062a\u0623\u0645\u06cc\u0646 \u0628\u0647\u200c\u0645\u0648\u0642\u0639 \u0645\u0648\u0627\u062f \u0627\u0648\u0644\u06cc\u0647 \u0648 \u0628\u0642\u0627 \u062f\u0631 \u0628\u0627\u0632\u0627\u0631 \u0631\u0642\u0627\u0628\u062a\u06cc\u060c \u0646\u0627\u06af\u0632\u06cc\u0631 \u0628\u0647 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u0627\u0635\u0648\u0644 \u0645\u062f\u06cc\u0631\u06cc\u062a \u0632\u0646\u062c\u06cc\u0631\u0647 \u062a\u0623\u0645\u06cc\u0646\u060c \u0645\u062a\u0646\u0627\u0633\u0628 \u0628\u0627 \u0645\u0642\u06cc\u0627\u0633 \u062e\u0648\u062f \u0647\u0633\u062a\u0646\u062f.<\/p>\n

\u0645\u0647\u0645\u200c\u062a\u0631\u06cc\u0646 \u0686\u0627\u0644\u0634 \u0645\u062f\u06cc\u0631\u06cc\u062a \u0632\u0646\u062c\u06cc\u0631\u0647 \u062a\u0623\u0645\u06cc\u0646 \u0686\u06cc\u0633\u062a\u061f<\/strong><\/h3>\n

\u0628\u0632\u0631\u06af\u062a\u0631\u06cc\u0646 \u0686\u0627\u0644\u0634\u060c \u00ab\u0639\u062f\u0645 \u062a\u0642\u0627\u0631\u0646 \u0648 \u0646\u0627\u0647\u0645\u0627\u0647\u0646\u06af\u06cc \u0645\u06cc\u0627\u0646 \u0633\u0647 \u062c\u0631\u06cc\u0627\u0646 \u0627\u0635\u0644\u06cc\u00bb (\u0641\u06cc\u0632\u06cc\u06a9\u06cc\u060c \u0627\u0637\u0644\u0627\u0639\u0627\u062a\u06cc \u0648 \u0645\u0627\u0644\u06cc) \u0627\u0633\u062a. \u0647\u0631\u06af\u0648\u0646\u0647 \u0627\u062e\u062a\u0644\u0627\u0644 \u062f\u0631 \u06af\u0631\u062f\u0634 \u0627\u0637\u0644\u0627\u0639\u0627\u062a \u06cc\u0627 \u062a\u0623\u062e\u06cc\u0631 \u062f\u0631 \u062a\u0633\u0648\u06cc\u0647\u200c\u0647\u0627\u06cc \u0645\u0627\u0644\u06cc\u060c \u0627\u062b\u0631 \u0634\u0644\u0627\u0642\u06cc (Bullwhip Effect) \u0627\u06cc\u062c\u0627\u062f \u06a9\u0631\u062f\u0647 \u0648 \u0645\u0646\u062c\u0631 \u0628\u0647 \u0627\u0646\u0628\u0627\u0634\u062a \u0645\u0648\u062c\u0648\u062f\u06cc \u06a9\u0627\u0630\u0628 \u06cc\u0627 \u06a9\u0645\u0628\u0648\u062f \u0634\u062f\u06cc\u062f \u06a9\u0627\u0644\u0627 \u062f\u0631 \u0634\u0628\u06a9\u0647 \u0645\u06cc\u200c\u0634\u0648\u062f.<\/p>\n

\u0646\u0642\u0634 \u062a\u0623\u0645\u06cc\u0646 \u0645\u0627\u0644\u06cc \u062f\u0631 \u0645\u062f\u06cc\u0631\u06cc\u062a \u0632\u0646\u062c\u06cc\u0631\u0647 \u062a\u0623\u0645\u06cc\u0646 \u0686\u06cc\u0633\u062a\u061f<\/strong><\/h3>\n

\u062a\u0623\u0645\u06cc\u0646 \u0645\u0627\u0644\u06cc \u062d\u06a9\u0645 \u0631\u0648\u063a\u0646\u200c\u06a9\u0627\u0631\u06cc \u0686\u0631\u062e\u200c\u062f\u0646\u062f\u0647\u200c\u0647\u0627\u06cc \u0627\u06cc\u0646 \u0634\u0628\u06a9\u0647 \u0631\u0627 \u062f\u0627\u0631\u062f. \u0645\u062f\u06cc\u0631\u06cc\u062a \u0645\u0627\u0644\u06cc \u06cc\u06a9\u067e\u0627\u0631\u0686\u0647 \u062f\u0631 SCM (\u0627\u0632 \u0637\u0631\u06cc\u0642 \u0627\u0628\u0632\u0627\u0631\u0647\u0627\u06cc\u06cc \u0645\u0627\u0646\u0646\u062f \u062e\u0631\u06cc\u062f \u062f\u06cc\u0646\u060c \u0641\u0627\u06a9\u062a\u0648\u0631\u06cc\u0646\u06af \u0648 \u0627\u0639\u062a\u0628\u0627\u0631\u0627\u062a \u0627\u0633\u0646\u0627\u062f\u06cc) \u0628\u0627\u0639\u062b \u0645\u06cc\u200c\u0634\u0648\u062f \u062a\u0639\u0647\u062f\u0627\u062a \u0645\u0627\u0644\u06cc \u0628\u0647 \u0645\u0648\u0642\u0639 \u062a\u0633\u0648\u06cc\u0647 \u0634\u062f\u0647\u060c \u0631\u06cc\u0633\u06a9 \u0646\u0642\u062f\u06cc\u0646\u06af\u06cc \u067e\u06cc\u0645\u0627\u0646\u06a9\u0627\u0631\u0627\u0646 \u062c\u0632\u0621 \u06a9\u0627\u0647\u0634 \u06cc\u0627\u0628\u062f \u0648 \u062c\u0631\u06cc\u0627\u0646 \u0641\u06cc\u0632\u06cc\u06a9\u06cc \u06a9\u0627\u0644\u0627 \u0628\u062f\u0648\u0646 \u0648\u0642\u0641\u0647 \u0628\u0647 \u0645\u0633\u06cc\u0631 \u062e\u0648\u062f \u0627\u062f\u0627\u0645\u0647 \u062f\u0647\u062f.<\/p>\n

\u0645\u0646\u0627\u0628\u0639<\/strong><\/h2>\n

\u062d\u0628\u06cc\u0628\u200c\u0627\u0644\u0647\u200c\u067e\u0648\u0631 \u0632\u0631\u0634\u0643\u06cc\u060c \u0645\u0635\u0637\u0641\u06cc\u061b \u0645\u062d\u0642\u0642\u06cc\u060c \u0639\u0644\u06cc\u0631\u0636\u0627\u061b \u0627\u0633\u062f\u0628\u06cc\u06af\u06cc\u060c \u0645\u062d\u0633\u0646. \u062a\u0623\u0645\u06cc\u0646 \u0645\u0627\u0644\u06cc \u0632\u0646\u062c\u06cc\u0631\u0647 \u062a\u0623\u0645\u06cc\u0646 \u0648 \u0641\u0627\u06a9\u062a\u0648\u0631\u06cc\u0646\u06af \u0645\u0639\u06a9\u0648\u0633. \u06af\u0632\u0627\u0631\u0634 \u0631\u0627\u0647\u0628\u0631\u062f\u06cc\u2013\u0646\u0638\u0627\u0631\u062a\u06cc (\u067e\u06cc\u0634\u200c\u0646\u0648\u06cc\u0633 \u0642\u0627\u0646\u0648\u0646\u06cc)\u060c \u062f\u0641\u062a\u0631 \u0645\u0637\u0627\u0644\u0639\u0627\u062a \u0627\u0642\u062a\u0635\u0627\u062f\u06cc (\u06af\u0631\u0648\u0647 \u0645\u0637\u0627\u0644\u0639\u0627\u062a \u067e\u0648\u0644\u06cc \u0648 \u0628\u0627\u0646\u06a9\u06cc)\u060c \u0645\u0631\u06a9\u0632 \u067e\u0698\u0648\u0647\u0634\u200c\u0647\u0627\u06cc \u0645\u062c\u0644\u0633 \u0634\u0648\u0631\u0627\u06cc \u0627\u0633\u0644\u0627\u0645\u06cc\u060c \u0634\u0645\u0627\u0631\u0647 \u0645\u0633\u0644\u0633\u0644 \u06f2\u06f0\u06f9\u06f1\u06f1\u060c \u062a\u0627\u0631\u06cc\u062e \u0627\u0646\u062a\u0634\u0627\u0631: \u00a0\u06f2\u06f8 \u0645\u0631\u062f\u0627\u062f \u06f1\u06f4\u06f0\u06f4.<\/p>\n

https:\/\/www.investopedia.com\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Reading Time: <\/span> 4<\/span> minutes<\/span><\/span>\u0628\u0627 \u062c\u062f\u06cc\u200c\u062a\u0631 \u0634\u062f\u0646 \u0631\u0642\u0627\u0628\u062a \u0628\u0646\u06af\u0627\u0647\u200c\u0647\u0627\u06cc \u0627\u0642\u062a\u0635\u0627\u062f\u06cc \u062f\u0631 \u0639\u0631\u0635\u0647 \u0628\u06cc\u0646\u200c\u0627\u0644\u0645\u0644\u0644\u06cc\u060c \u067e\u0627\u0631\u0627\u062f\u0627\u06cc\u0645\u200c\u0647\u0627\u06cc \u0633\u0646\u062a\u06cc \u0645\u062f\u06cc\u0631\u06cc\u062a \u062a\u0648\u0644\u06cc\u062f \u062c\u0627\u06cc \u062e\u0648\u062f \u0631\u0627 \u0628\u0647 \u0634\u0628\u06a9\u0647\u200c\u0647\u0627\u06cc \u062f\u0631\u0647\u0645\u200c\u062a\u0646\u06cc\u062f\u0647\u200c\u0627\u06cc \u062f\u0627\u062f\u0647\u200c\u0627\u0646\u062f 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